Piss-Screen Urinal Game

The Challenge

How to capture the attention of any potential drunk drivers? Well, where do most people go when they’re drunk? (Apart from the bar, that is. They go to the toilet)

Solution

The Piss-Screen - a pressure-sensitive inlay set within urinals, enabling users to play while they pee. We installed this newfangled creation in male restrooms across Frankfurt, teaming up with a variety of bars, clubs and cafés. The game itself was displayed on a screen above each urinal, and would automatically start as soon as someone began to pee. The player could then control the car whilst relieving himself – if they wanted the car to go right, they simply peed to the right (and visa versa).